DoubleVerify Announces APAC Pinnacle Award Winners
Brands and agencies receive recognition for AI-led media effectiveness, setting new performance benchmarks for regional marketers.
Updated on Oct. 26, 2026 in Advertising
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DoubleVerify has announced the inaugural winners of its Asia-Pacific Pinnacle Awards, highlighting advancements in social and AI-driven advertising strategies. The program recognizes marketers for media effectiveness across streaming, social, and automated systems.
Why it matters
These awards provide a benchmarking opportunity for brands to evaluate how their peers are leveraging AI and social tools to achieve measurable business outcomes. The shift of this program to the APAC region underscores the growing focus on standardizing advertising performance metrics across international markets.
The 2026 APAC Pinnacle Awards honored 10 winning organizations across three categories, expanding from the program's debut in the UK during 2025. The awards measure effectiveness across AI optimization, AI brand equity, and social media platforms.
The players
DoubleVerify
A global media measurement and analytics software platform that helps advertisers verify the quality and performance of their digital ads.
Reckitt Philippines
A subsidiary of a multinational consumer goods company focused on health, hygiene, and nutrition products.
Mondelēz India
A major player in the snack food sector, operating as part of a global confectionery and beverage corporation.
Vivo Mobile
A global technology company that designs and manufactures smartphones and mobile software.
Publicis Groupe
A global leader in marketing, communication, and digital business transformation services.
The details
The jury selected winners based on a rigorous evaluation of strategic approach, innovation, and measurable business outcomes. Entries were judged on the quality of their tool usage, execution, and collaborative efforts between brands and their agency partners. This framework forces operators to justify their marketing spend by demonstrating direct linkages between automation tools and brand equity improvements.
Timeline
2025: The DV Pinnacle Awards program originated in the United Kingdom.
2026: DoubleVerify launched the first APAC-region iteration of the awards program.
Market Landscape
The awards program follows the pattern established by the 2025 UK launch of the DoubleVerify Pinnacle Awards. This geographic expansion marks the formal scaling of the platform's performance benchmarking from a single market to the broader Asia-Pacific region.
Operators should monitor these winning case studies to identify emerging best practices in AI-driven media optimization. Review your current vendor collaboration models to see if they align with the innovation-focused criteria used by industry judges this year.
The takeaway
The recognition of these campaigns signals that industry standards are increasingly prioritizing AI-led optimization and measurable cross-platform effectiveness. Operators should track these winners as a baseline for the competitive level of digital engagement required in the APAC market.
Further reading
For broader trends in digital campaign metrics, visit our Advertising section.
Source note: This article includes information reported by eCommerceNews Australia.
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