Adnami Launches Automated Programmatic Ad Inventory Tool
Advertisers and agencies can now automate inventory optimization across 100+ platforms without additional logins.
Updated on Oct. 27, 2026 in Advertising
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Adnami has launched Express Supply Agents, a new tool for programmatic advertising that uses agentic technology to automate inventory optimization. The service allows advertisers and agencies to manage campaign performance across more than 100 demand-side platforms without requiring a platform login.
Why it matters
By removing the need for platform logins and manual intervention, this tool seeks to lower the barrier for smaller teams to adopt agent-based optimization. It shifts the operational focus from constant manual adjustment to setting core metrics, such as attention or 3-second views, that the agent then manages in real time.
The new tool integrates with over 100 demand-side platforms to facilitate automated spending. It allows users to optimize campaigns based on specific metrics including attention, engagement, clicks, and 3-second views.
The players
Adnami
A technology firm providing programmatic advertising software and attention-measurement tools.
The details
Users initiate the service via a guided setup where they select target markets, display sizes, and their primary performance metric. Once the system generates a deal ID, the agentic technology automatically reallocates ad spend away from low-performing placements throughout the campaign life. Because payments are processed directly through existing demand-side platforms, operators avoid separate invoicing streams.
Timeline
Adnami announced the launch of Express Supply Agents on October 27, 2026.
Market Landscape
This launch incorporates Adnami's proprietary Sonar tracker into an automated agent-based workflow. It follows a broader industry trend of moving from manual campaign management to algorithmic decision-making tools in programmatic inventory.
Operators can simplify campaign overhead by integrating this agentic workflow into their current demand-side platform usage. Evaluate whether shifting your buying strategy to include automated 3-second view or attention-based optimization improves your overall media spend efficiency.
The takeaway
Automated inventory management is moving toward self-contained agents that require less platform-specific technical expertise. Operators should review their current programmatic vendors to identify where agent-led deal IDs could replace manual bidding processes for repetitive campaign tasks.
Further reading
For broader trends in programmatic strategy, see the Advertising section.
Source note: This article includes information reported by Exchangewire.
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