Exclusive Markets Names Ex-PU Prime Executive MENA CEO
Brokers and partners in the Middle East and North Africa should track how this regional leadership change affects service and product direction.
Updated on Nov. 3, 2026 in People
Exclusive Markets has appointed Mohamed Elsergany as Chief Executive Officer of MENA, a senior regional role in the Middle East and North Africa brokerage market. Elsergany previously spent four years at PU Prime in two senior MENA management positions.
Why it matters
Leadership moves in the MENA retail trading sector signal where brokers are investing in regional management talent as competition for licensed presence in the Gulf intensifies. For operators, senior hires in this region often precede changes in product, licensing, and client acquisition strategy.
Elsergany's prior tenure at PU Prime totaled four years, split between two MENA leadership roles of differing lengths. The appointment follows a series of regional executive hires across the sector, including PU Prime's Category 5 licence in Dubai and APC Prime's appointment of a Global CEO.
The players
Exclusive Markets
A financial services brokerage offering online trading products to retail and institutional clients.
PU Prime
A global online brokerage that obtained a Category 5 licence in Dubai and has built a notable MENA presence.
Swissquote
A Swiss online bank and forex broker, where Elsergany previously worked in business development.
The details
Regional brokers in the MENA market depend on local management who understand licensing requirements, client expectations, and partner networks across multiple countries. Exclusive Markets' choice of an executive with direct MENA operating experience at a competitor reflects the value placed on that local knowledge. The disclosure came through a LinkedIn post shared by Elsergany himself rather than a formal press release.
Timeline
2022: GBE Brokers opened a Dubai office and appointed a regional executive.
January: Match-Prime Liquidity hired Kareem Harras as Head of MENA.
February: PU Prime obtained a Category 5 licence in Dubai.
September: APC Prime appointed Shadi Salloum as Global CEO.
November 2025: Traze hired Wassim Anastasiou as MENA Regional Director.
Market Landscape
Brokers have been recruiting senior MENA leaders since GBE Brokers opened its Dubai office in 2022, and that pattern has continued through PU Prime's Dubai licence and several 2025 hires. Exclusive Markets' appointment fits a regional race in which licensed Gulf presence and experienced local management are treated as competitive assets.
Operators working with MENA-facing brokers should note that leadership changes often accompany shifts in partner programs, onboarding, and regional product offerings. Firms evaluating broker relationships in the region may find it useful to confirm who now holds regional decision-making authority.
The takeaway
Senior regional hires are an early signal of where brokers plan to compete, so track management changes alongside product launches and licence announcements. Operators with MENA counterparties should confirm the current regional point of contact in writing before the next contract renewal.
Further reading
For more on who is moving into leadership roles across the sector, explore our People coverage.
