New Health Insurance Options to Reach Texas and Georgia

Employers with 2 to 50 employees will gain access to new individual plan options and CHOICE Arrangements for Plan Year 2027.

Updated on Oct. 21, 2026 in Healthcare

New Health Insurance Options to Reach Texas and Georgia

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Antidote Health is set to expand its individual, family, and small group health insurance offerings into Texas and Georgia for Plan Year 2027. The company will now provide coverage in 18 Texas counties and 28 Georgia counties, marking a significant growth from its previous footprint in Ohio and Arizona.

Why it matters

The entry of new insurance options gives small business owners more flexibility in how they manage benefits, particularly through the use of tax-free employer contributions for individual plans. Expanding these choices aims to provide more accessible primary care to help manage chronic conditions before they become costly emergencies.

Antidote Health will enter 18 Texas counties and 28 Georgia counties for Plan Year 2027, compared to its existing coverage only in Ohio and Arizona. The plans allow for small group participation for employers with 2 to 50 employees, featuring $0 virtual primary care visits.

The players

Antidote Health

A health insurance provider offering on-exchange individual, family, and small group plans with a focus on virtual care integration.

The details

The expansion includes on-exchange plans for individuals and families, alongside specific coverage for small businesses through Individual Coverage Health Reimbursement Arrangements, now known as CHOICE Arrangements. Employers can set a tax-free contribution amount, allowing employees to select individual plans that meet their needs. New plan options also feature specific benefits for diabetes and hypertension management, alongside Spanish-language support.

Timeline

  1. September 2026: CMS and SBA officially adopted the name CHOICE Arrangements.

  2. November 1, 2026: Open enrollment for Plan Year 2027 begins.

  3. Plan Year 2027: Coverage officially commences in Texas and Georgia.

Market Landscape

The expansion follows the broader industry adoption of the ICHRA framework, which allows employers to move away from traditional group plans toward defined-contribution models. This shift represents a transition toward flexible, individual-centric benefits that allow firms to control healthcare spending.

Employers with 2 to 50 employees in Texas and Georgia should review whether a CHOICE Arrangement aligns with their current benefits budget for the coming year. Evaluate these individual plan options against existing group coverage to determine if the $0 virtual care model reduces overall medical utilization costs.

The takeaway

Small business owners should note that the expansion provides new mechanisms to manage workforce health expenses through employer-funded individual plans. Consult with a benefits advisor or accountant to calculate if shifting to these options offers a viable cost-saving strategy for the 2027 cycle.

What happens next

Open enrollment for Plan Year 2027 begins on November 1, 2026.

Further reading

For more on evolving benefits strategies, see the Healthcare section.

More information

Access full Antidote Health plan and eligibility information on their official site.

Live Poll

Would you prefer choosing your own health plan with an employer contribution over a standard group plan?