Telehealth Practice Lavender Scales to 47 States
Psychiatry clinics can learn from Lavender's algorithmic intake and integrated evaluation model to improve patient throughput.
Updated on Oct. 26, 2026 in Nursing Jobs
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Telehealth psychiatry startup Lavender has scaled its operations to 47 states with a workforce of 170 nurse practitioners. The company, which integrates medical evaluation and therapy into single patient visits, recently saw co-founder and CEO Pritma Dhillon-Chattha named Medscape Nurse Practitioner of the Month.
Why it matters
Lavender leverages algorithmic intake to streamline patient-provider matching, demonstrating a high-growth model for specialized telehealth practices. With 90% of clients using insurance, the company is now positioning for broader market penetration through plans to accept Medicaid next year.
Lavender currently operates with 170 nurse practitioners across 47 states, with 90% of the client base utilizing private insurance or Medicare. The practice is preparing for a significant operational shift as it plans to begin accepting Medicaid patients next year.
The players
Pritma Dhillon-Chattha
Co-founder and CEO of Lavender who manages a large-scale national telehealth psychiatric practice.
Lavender
A national telehealth psychiatry and therapy firm that integrates medical evaluation and therapy for adult patients.
The details
Lavender utilizes an algorithmic intake tool to match patients with therapists, reducing the friction typical of traditional mental health referrals. By enabling medical evaluation and therapy during a single visit and providing follow-up care via registered nurse case managers, the model aims to increase throughput while maintaining clinical standards. This integrated approach allows the firm to manage a large, multi-state patient population using a centralized digital platform.
Timeline
May 2020: Lavender launched its telehealth psychiatry and therapy practice.
October 26, 2026: Medscape recognized Pritma Dhillon-Chattha as Nurse Practitioner of the Month.
Next year: The company plans to expand services to include Medicaid patients.
Market Landscape
Lavender operates within the increasingly crowded digital mental health sector, where scaling efficiency through technology is the primary competitive differentiator. The firm is following the documented industry trend of using algorithmic patient matching to optimize capacity in telehealth networks.
Practice owners should note the shift toward integrated evaluation and therapy models to increase patient volume and insurance network compatibility. Monitoring Lavender's upcoming Medicaid integration will provide insights into future reimbursement and operational compliance requirements.
The takeaway
The success of Lavender highlights the operational advantage of combining psychiatric intake, therapy, and case management into a single digital platform. Operators should track how the firm balances its reliance on insurance-based billing with the upcoming move to integrate lower-reimbursement Medicaid patients.
Further reading
For more on the changing clinical landscape, visit Nursing Jobs.
Source note: This article includes information reported by Medscape.
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