Cocie AI Adds Curated CTV Deal Packages to Google DV360

Marketers can now access privacy-compliant streaming inventory directly within Google's programmatic buying platform.

Updated on Oct. 28, 2026 in Advertising

Isometric editorial illustration of abstract geometric data cubes flowing through structured architectural columns, representing digital programmatic advertising systems. — Cocie AI has integrated its privacy-compliant Connected TV advertising inventory into Google’s DV360 programmatic platform to streamline premium media buying. AI Illustration. Upload story photo >

Live Poll

Is targeting advertisements based on show content a better approach than using personal user data?

Cocie AI has launched curated Connected TV (CTV) advertising deal packages directly within Google Display & Video 360 (DV360). These offerings allow marketers to purchase privacy-first inventory across streaming, live sports, and news without reliance on personal data or cookies.

Why it matters

By integrating into existing DV360 workflows, this launch removes procurement friction for brands seeking premium, compliant CTV supply at scale. It responds to increasing advertiser demand for privacy-first media buying options that maintain high engagement metrics.

The new packages guarantee a 95%+ video completion rate for select inventory categories. Availability is currently limited to the United States, with expansion to European Union markets planned for a future date.

The players

Cocie AI

A technology provider specializing in AI-driven contextual analysis for programmatic media buying.

Google Display & Video 360

The enterprise-level demand-side platform used by agencies and brands to manage end-to-end programmatic advertising campaigns.

The details

Advertisers access the new inventory by navigating to the Marketplace tab within Google DV360 and selecting Cocie as the provider. The platform functions by utilizing a contextual graph that maps shows and genres directly from bidstream and content signals. This mechanism enables targeting based on content environment rather than individual user behavior, maintaining functionality without cookies or personal data identifiers.

October 28, 2026: Cocie AI announced the launch of CTV deal packages.

Market Landscape

This development follows the broader industry shift toward privacy-first media buying as platforms move away from third-party tracking. It aligns with the technical transition toward contextual-based targeting, which is essential for maintaining audience reach in cookie-less environments.

Media buyers can now integrate premium CTV inventory into existing campaigns without needing new vendor contracts or complex data-sharing agreements. Review current DV360 workflows to test these contextual packages against traditional audience-based targeting for impact on campaign performance.

The takeaway

The move underscores the growing efficacy of content-based contextual graphs as a reliable proxy for traditional user data. Operators should monitor their VCR benchmarks when transitioning to these cookie-less packages to ensure they meet existing campaign KPIs.