Casey's Round-Up Targets $1.3M for Veterans

Convenience-store retailers see how a register round-up can fund a veterans nonprofit across nearly 3,000 locations.

Updated on Nov. 4, 2026 in Philanthropy

Casey's Round-Up Targets $1.3M for Veterans

Live Poll

Would you round up your purchase to donate to veterans' charities?

Casey's has launched its annual round-up campaign benefiting Hope For The Warriors, a national nonprofit serving veterans, active-duty service members, caregivers and families of the fallen. The campaign runs through December 1 across the chain's nearly 3,000 stores, where customers can round up at the register or add a donation to online and app orders.

Why it matters

The campaign shows how a convenience-store chain is using customer-facing donation prompts at checkout to build a recurring charitable program tied to its brand identity. Casey's says supporting those who have served is core to its identity, and it has framed the effort as a multi-year commitment.

Casey's has set a $1.3 million goal for this year's round-up campaign across its nearly 3,000 stores, with PepsiCo adding a one-time $25,000 contribution. Since 2012 the campaign has raised more than $12 million, and last year Casey's contributed more than $1.2 million to veteran support organizations including HOPE.

The players

Casey's

Casey's is a convenience-store and fuel retailer operating nearly 3,000 stores across the United States, using its large store footprint and checkout touchpoints to run customer-facing charitable campaigns.

Hope For The Warriors

Hope For The Warriors is a national nonprofit that has served veterans, active-duty service members, caregivers and families of the fallen for 20 years.

PepsiCo

PepsiCo is a global food and beverage company that contributed a one-time $25,000 to this year's Casey's round-up campaign.

The details

Customers take part by rounding up at the register in any Casey's store or by adding a donation to orders placed online or through the Casey's app. The collected amounts are gathered through the round-up option at checkout, which turns a routine purchase into a small charitable contribution. Casey's also pairs the campaign with Veterans Day offers, including a complimentary coffee or fountain drink for military service members at any location and a free car wash where available.

Round-up campaign runs now through December 1.
Veterans Day offers of a complimentary coffee or fountain drink and a car wash, where available, are available to military service members.

Market Landscape

Casey's has run a veteran-focused round-up program since 2012 that has raised more than $12 million, positioning its checkout donation model as a long-running feature of its brand rather than a one-off promotion. The campaign's scale across nearly 3,000 stores makes it one of the more visible point-of-sale giving programs among U.S. fuel and convenience retailers.

Retailers weighing point-of-sale giving should consider how a checkout round-up prompt fits their operations, staffing, and register workflow. Operators may also track how charitable prompts and paired promotions affect transaction volume and customer engagement over the campaign period.

The takeaway

Operators can treat a recurring round-up at the register as a repeatable giving model with measurable goals, as Casey's has done with its multi-year $1.3 million target. Watch for the campaign's final total after December 1 to see whether the program meets its goal.