LG Ad Solutions Names New Product Engineering Chief
Advertisers buying connected TV inventory should watch how the new SVP shapes campaign measurement and workflow tools.
Updated on Nov. 5, 2026 in Advertising
LG Ad Solutions, a connected TV (CTV) advertising specialist, has appointed Abhijit Pol as Senior Vice President of Product and Engineering. Pol will oversee development of the company's advertising technology and solutions for CTV advertisers.
Why it matters
The appointment puts a senior product and engineering leader with prior ad-platform build-out experience in charge of the technology advertisers use to run and measure CTV campaigns. For operators buying connected TV inventory, this signals continued investment in platform tooling rather than a change in the company's core offering.
The announcement contains no quantitative figures. It identifies a single senior hire reporting directly to CEO Michael Hudes, with responsibility for the company's advertising technology and solutions.
The players
LG Ad Solutions
A connected TV advertising specialist focused on ad technology and measurement for CTV campaigns.
Abhijit Pol
A senior ad-technology executive who previously built Roku's first advertising platforms and led monetisation engineering at Pinterest.
Michael Hudes
The chief executive of LG Ad Solutions, to whom the new senior vice president reports.
The details
Pol's stated priorities are advancing the company's advertising platform and improving campaign effectiveness and measurement. He also plans to simplify advertiser workflows and apply AI to advertising. Pol previously helped build Roku's first advertising technology and data platforms, most recently served as Head of Monetisation Engineering at Pinterest, and was a founding engineer at Rocket Fuel.
Timeline
LG Ad Solutions announced Pol's appointment on November 5, 2026.
Market Landscape
Pol's background at Roku, where he helped build the company's first advertising technology and data platforms, ties his experience directly to the CTV platform category. His move to LG Ad Solutions follows a pattern of platform-engineering talent shifting among connected TV and social advertising companies.
Operators buying CTV inventory should watch for product changes in LG Ad Solutions' campaign measurement and workflow tools over the coming quarters. Marketing teams that rely on CTV measurement should review how their current platform reports performance before committing additional budget.
The takeaway
Connected TV advertising budgets increasingly depend on platform tooling and measurement quality, so the product direction under new leadership is worth tracking. Advertisers should ask their CTV vendors how any planned changes to workflows or measurement will affect campaign reporting.
Further reading
For more on how advertising platforms are evolving, see the Advertising section.
