Adlook Names New North American Ad Tech Leader

Advertisers and agencies buying programmatic and CTV media should watch how Adlook's new regional leader shapes its US growth.

Updated on Nov. 2, 2026 in Advertising

Adlook Names New North American Ad Tech Leader

Adlook, a media technology company focused on programmatic advertising across the open internet and CTV, has appointed Natalie Canavati as Regional Vice President, North America. The role covers Canada, with the United States as the primary focus market for growth.

Why it matters

Programmatic and CTV buying is a competitive area where regional sales leadership shapes which agencies and brands get attention and pricing. The appointment signals Adlook's push to expand its North American business with a leader who has prior experience at ad-tech firms, as the company builds out its revenue team.

Canavati brings two decades of advertising technology experience to the role. The announcement does not include revenue, client counts, or regional growth targets for Adlook in North America.

The players

Adlook

Adlook is a media technology company that provides programmatic advertising across the open internet and connected TV.

Natalie Canavati

Canavati is an advertising technology sales and growth executive who previously led growth at Mogl and held senior roles at Goodway Group and Viant.

Luca Filardo

Filardo is Chief Revenue Officer at Adlook, to whom Canavati will report directly.

Mogl

Mogl is a Certified Service Partner of The Trade Desk, a demand-side platform used by agencies and advertisers to buy programmatic media.

The details

Canavati will lead Adlook's North American growth strategy and report directly to Chief Revenue Officer Luca Filardo. Her background includes serving as SVP of Growth at Mogl, a Certified Service Partner of The Trade Desk, where she was the first revenue leader, as well as roles at Goodway Group and Viant. That sequence of platform, partner, and agency-side sales experience is the kind of cross-channel background that often informs how a vendor pitches to both buyers and sellers in the programmatic chain.

November 2, 2026: Adlook announces Canavati's appointment as Regional Vice President, North America.

Market Landscape

Senior hires from demand-side platforms and their certified partners continue to move between ad-tech firms as programmatic and CTV buying grow in importance. Adlook's move to build a North American leadership team with that background follows this pattern of talent circulating through the partner ecosystem around The Trade Desk.

Advertisers and agencies working with programmatic vendors should expect a regional sales leader to shape Adlook's North American pitch and partnerships. Operators evaluating ad-tech vendors may find it useful to ask who owns regional revenue and how that team is structured.

The takeaway

Leadership changes at ad-tech vendors often precede shifts in how they approach agencies and sales channels. Operators can track whether Adlook's North American team announces new partnerships or client programs in the coming quarters.