Velocity Business Event Connects Local Entrepreneurs
Los Angeles entrepreneurs gain new access to investors and market buyers following the recent three-day business conference.
Updated on Oct. 21, 2026 in Openings & Closings
Live Poll
Should businesses prioritize directing investment toward specific demographic market segments?
Velocity hosted a business conference at L.A. Live from October 7 to October 9, 2026. The event connected entrepreneurs and investors, with a specific focus on leveraging the economic influence of Latino-owned businesses.
Why it matters
By facilitating connections between venture capital and emerging brands, the event aims to scale the reach of Latin-founded companies. It highlights a growing effort to bridge the gap between niche market entrepreneurs and major corporate buyers.
This second annual event marks a growth phase for Velocity following its 2025 debut in Los Angeles. While the firm tracks growth metrics, the specific volume of capital committed through this year's connections remains unknown.
The players
Andrea Trujillo
Chief marketing officer and partner at Velocity who previously operated a Beverly Hills boutique.
Velocity
A business organization that launched its Los Angeles event series in 2025.
The details
The agenda at L.A. Live focused on four pillars: artificial intelligence, marketing, venture capital, and the creator economy. Through structured programming, the organizers facilitated direct introductions between entrepreneurs in the Latin beauty space and institutional investors, alongside general matchmaking sessions for business buyers and sellers.
Timeline
2009: Andrea Trujillo opened A.sweeT. in Beverly Hills.
2025: Trujillo judged Hispanic Marketing Council awards and Velocity launched its first event.
October 7-9, 2026: Velocity hosted a business event at L.A. Live.
Market Landscape
The event reflects the broader market trend toward formalizing capital access for Latino-owned enterprises. It follows a pattern established by recent industry efforts to bridge the gap between institutional venture capital and niche demographic-focused brands.
Operators in the beauty and creator economy should monitor the outcomes of these investor introductions for shifts in funding priorities. Local business owners should track similar professional networking forums to identify new channels for accessing venture capital.
The takeaway
The growth of this event signals that investor interest in Latin-founded companies is becoming more structured and localized in Los Angeles. Entrepreneurs should benchmark their own networking strategies against the four pillars of the conference: AI, marketing, VC, and the creator economy.
Further reading
For more news on local business growth, visit Los Angeles Openings & Closings.
Source note: This article includes information reported by Hola.
Live Poll
Should businesses prioritize directing investment toward specific demographic market segments?
