Broccoli AI Raises $52 Million for Scheduling Automation

Home-service business owners gain access to specialized software designed to reduce scheduling gaps and missed appointments.

Updated on Oct. 29, 2026 in Startups

Isometric editorial illustration featuring organized modular blocks, representing the systematic efficiency of scheduling automation software for service businesses. — Broccoli AI has secured $52 million in funding, valuing the startup at $300 million as it expands its automated appointment software for service contractors. AI Illustration. Upload story photo >

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Broccoli AI, a startup providing automated appointment reminder systems for home-service firms, has secured $52 million in total funding. The company currently serves over 1,500 businesses with a team of more than 150 employees.

Why it matters

The company reached a $300 million valuation by identifying specific operational bottlenecks for contractors, highlighting a niche focus on automating low-level administrative tasks for service providers.

Broccoli AI has raised $52 million across two rounds, including $22 million in Series A and $30 million in Series B, and now reports a valuation of $300 million. The startup supports 1,500 businesses with its technology while maintaining a workforce of 150 employees.

The players

Broccoli AI

A startup providing AI-driven appointment reminder systems for the home-service sector.

Marcelle Flowers

The chief operating officer overseeing business operations at Broccoli AI.

Khosla Ventures

A venture capital firm focused on early-stage technology companies that led both funding rounds.

AJ Jain

A co-founder of Broccoli AI who focuses on product development and market research.

Aditya Ketkar

A co-founder of Broccoli AI who co-developed the company's automated scheduling systems.

The details

The founders built their platform after visiting 140 contractors across Northern California to observe on-the-ground operational inefficiencies. Their primary product automates appointment reminders, a tool specifically designed to reduce no-show rates for home-service companies. Marcelle Flowers has joined as chief operating officer to manage the firm's growth following its move to San Francisco in 2024.

2016: Jain and Ketkar met at BITS Pilani.
2017: Founders began building businesses together.
January 2024: Founders arrived in San Francisco.
2026: Article publication date.

Market Landscape

Broccoli AI follows the industry trend of vertical AI, where startups prioritize specialized software for niche service sectors over general business tools. This approach mirrors the broader shift of focusing on high-frequency, low-margin administrative tasks to drive contractor efficiency.

Operators in the home-service sector should evaluate whether automated scheduling tools can bridge the gap between office efficiency and field performance. Small businesses should consider whether specialized AI solutions offer a competitive advantage over manual coordination.

The takeaway

The success of Broccoli AI illustrates the value of deep field research, as the founders identified customer needs through direct observation of 140 contractor offices. Operators should regularly audit their most time-consuming administrative tasks to identify potential targets for future automation.