Bomae Brands Opens New Retail Store at Union Station
The apparel operator secures a 600-square-foot location to grow his brand footprint after a successful prior exit.
Updated on Oct. 27, 2026 in Openings & Closings
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Dane Burneson has launched a new Bomae Brands retail storefront within Denver's Union Station. The expansion marks a new phase for the entrepreneur, who previously sold his apparel business Aksels in 2023.
Why it matters
The move demonstrates a strategic shift for Burneson into a high-traffic transit hub to support his multi-brand retail portfolio. The lease underscores the continued turnover of legacy tenant spaces in established local landmarks.
The new Bomae Brands retail space occupies 600 square feet, operating under a five-year lease commitment. This follows a seven-figure total capital investment into the Bomae Brands portfolio, which includes sub-brands Fundimal and Woody Baxter.
The players
Dane Burneson
Founder of Bomae Brands and former operator of the nine-store apparel chain Aksels.
City Street Investors
A local commercial real estate investment and development firm involved in managing space at Union Station.
Bomae Brands
A consumer goods company housing sub-brands Fundimal and Woody Baxter with fulfillment operations in Globeville.
The details
Burneson secured the Union Station location after cold-calling Pat McHenry of City Street Investors and identifying the vacancy left by 5 Green Boxes. The operation complements Bomae Brands' existing fulfillment center in Globeville. The company manages wholesale distribution across California, New Mexico, and Florida, now layering a direct-to-consumer presence into its operational model.
Timeline
May 2023: Burneson sells his apparel brand Aksels to Lakeshirts.
March 2026: 5 Green Boxes concludes its retail operations at Union Station.
October 2026: The new Bomae Brands storefront opens for business.
2027: Planned expansion to a new retail location in Salida.
Market Landscape
The opening follows the March 2026 departure of 5 Green Boxes, reflecting the ongoing rotation of tenants in downtown transit hubs. It marks a transition for Burneson from his previous model of nine retail stores under the Aksels banner to a more targeted, high-visibility footprint.
Operators looking to secure prime, high-traffic commercial space should note the efficacy of direct engagement with ownership groups, as demonstrated by the cold-call approach used here. Monitor the shift from broad wholesale distribution to targeted, prestige-location retail as a potential model for high-margin brand building.
The takeaway
This expansion signals a transition toward high-visibility transit hubs as a primary growth channel for local retail brands. Operators should track the conversion rate of this 600-square-foot footprint relative to the company's established wholesale volume in California, New Mexico, and Florida.
What happens next
Burneson plans to expand the Bomae Brands retail presence to Salida in 2027.
Further reading
For more on changes to the local retail environment, see Denver Openings & Closings.
Source note: This article includes information reported by The Denver Post.
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