Star 94 Names New Morning Hosts for Atlanta Broadcast
Audacy replaces its WSTR morning show team as the station looks to refresh its reach in the Atlanta market.
Updated on Oct. 21, 2026 in Jobs — General
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Audacy has named Bret Mega and Anna Bohlmann to lead the weekday morning show on Atlanta radio station WSTR, known as Star 94. The move follows the dismissal of previous morning show hosts Kevin Avery and Taylor Scott.
Why it matters
Media companies frequently refresh on-air talent to drive audience engagement and advertising revenue in competitive local markets. This transition at Star 94 marks a notable shift in the morning broadcast lineup for the Atlanta radio station.
The Bret Mega Show now expands its regional footprint to four stations, spanning Atlanta, Kansas City, St. Louis, and Wichita. The station frequencies include 94, 99.7, 98, and 105.3.
The players
Audacy
A major American multi-platform audio content and entertainment company operating over 200 local radio stations.
WSTR
An Atlanta radio station, branded as Star 94, that competes for local morning broadcast listeners.
Bret Mega
A syndicated radio host now anchoring the morning show for Star 94 in Atlanta.
Anna Bohlmann
A syndicated radio host who relocated to Atlanta to anchor the morning show alongside Bret Mega.
The details
Bret Mega and Anna Bohlmann have relocated to Atlanta to anchor the morning slot at WSTR. The pair previously operated a syndicated show with established audiences in three other major markets. The station operator, Audacy, confirmed the staffing change after dismissing long-time morning hosts Kevin Avery and Taylor Scott.
Timeline
Week of October 13, 2026: Hosts hinted at their upcoming relocation to Atlanta.
October 20, 2026: The staffing changes were officially announced.
Market Landscape
This transition follows the industry-standard practice of morning drive time host rotation used to stimulate audience growth. It mirrors typical competitive maneuvers where major operators swap out talent to refresh programming during the most lucrative daily broadcast window.
Operators in media and service industries should monitor how shifting a regional team affects local audience retention. Evaluate whether your own customer-facing talent changes align with market-specific demographic goals for maximum impact.
The takeaway
Staffing changes in local media often signal a strategic pivot meant to recapture or expand a specific demographic reach. Monitor upcoming local broadcast ratings to see how effectively the new talent maintains the existing listener base.
Further reading
For more on industry personnel shifts, visit the Jobs — General section.
Source note: This article includes information reported by Radio Ink.
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