WSB-FM Names New Director of Branding, Programming

Cox Media Group elevates Abby Jessen to lead branding and programming efforts for the Atlanta radio station.

Updated on Oct. 21, 2026 in Marketing

WSB-FM Names New Director of Branding, Programming

Cox Media Group has promoted Abby Jessen to Director of Branding and Programming for WSB-FM in Atlanta. This leadership shift elevates Jessen from her previous role as assistant director, which she held for over 18 months.

Why it matters

The appointment marks a strategic transition in programming leadership for the station as it adjusts its creative direction. Operational focus will shift to how Jessen manages the station's branding and midday content lineup moving forward.

Jessen transitions to director after serving as assistant director at the Atlanta station since March 2023. The scope of her programming background includes oversight of stations across Georgia, Oklahoma, Florida, and Texas.

The players

Abby Jessen

A radio programming leader with experience managing content in Georgia, Oklahoma, Florida, and Texas.

Cox Media Group

An integrated broadcasting and digital media company that operates radio stations across the United States.

The details

Jessen previously programmed WGAU and WXKT in Athens and worked as a weekend news anchor for WSB and WSBB in Atlanta. Her experience also includes a three-year stint in Tulsa, Oklahoma, where she programmed and hosted midday shows for KRAV. In her current remit, she maintains oversight of midday programming on WEZI, WNGC-FM, and KSMG.

March 2023: Jessen began her tenure as Assistant Director of Branding and Programming.
October 21, 2026: Cox Media Group announced the promotion of Abby Jessen.

Market Landscape

This move follows the standard industry practice of promoting internal talent to lead programming roles. It aligns with broader trends in media management where station groups prioritize leadership familiar with local market dynamics.

Operators in the broadcasting space should observe whether this change triggers a shift in midday programming formats at WSB-FM. Review your own organizational succession pipelines to ensure that assistant-level staff are prepared to scale into director responsibilities.

The takeaway

Leadership transitions often signal forthcoming adjustments in content strategy and listener engagement metrics. Monitor the station's midday lineup in the coming quarter to identify potential shifts in branding or programming style.