Fletcher Whitwell Acquires Las Vegas Agency B&P Advertising

Clients should expect service shifts as the agency prioritizes new technology investments under incoming leadership.

Updated on Oct. 28, 2026 in Advertising

Modern architectural interior showing sharp, geometric shadows from window slats across a polished concrete floor in bright desert sunlight. — Fletcher Whitwell has acquired Las Vegas-based B&P Advertising, with plans to prioritize technology investments and expanded sector operations under new leadership. AI Illustration. Upload story photo >

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Fletcher Whitwell has acquired B&P Advertising and assumed the roles of president and CEO. The agency, which serves clients in sectors including healthcare and hospitality, will remain under the guidance of managing director Chuck Johnston.

Why it matters

The change in ownership marks a leadership transition for the 25-year-old Las Vegas agency, which is now positioned for growth through planned investments in technology and employee training.

The firm operates with a team of more than 20 employees, representing a stable headcount as it enters its 25th year of operation. The agency maintains a broad client base across healthcare, education, real estate, and hospitality sectors.

The players

Fletcher Whitwell

New owner, president, and CEO of B&P Advertising who brings 20 years of experience from R&R Partners.

B&P Advertising

A Las Vegas-based marketing agency with more than 20 employees serving clients in education, real estate, healthcare, and hospitality.

Chuck Johnston

Managing director who remains with the firm to oversee daily operations during the ownership transition.

R&R Partners

A marketing firm where Whitwell previously spent two decades before its merger with MMGY Global.

The details

Fletcher Whitwell acquired the agency from its founding partners, three of whom sought to reduce their daily involvement in firm operations. Whitwell, who brings 20 years of experience from his previous tenure at R&R Partners, plans to integrate new technology and expand into additional business sectors. Managing director Chuck Johnston will continue to lead daily operations alongside the incoming ownership.

2001: B&P Advertising was founded.
2006: Fletcher Whitwell began his 20-year tenure at R&R Partners.
October 28, 2026: Fletcher Whitwell officially assumed ownership and leadership of B&P Advertising.

Market Landscape

The acquisition reflects a period of transition in the Las Vegas agency market following the merger of R&R Partners with MMGY Global. This deal marks a shift for a long-standing firm seeking to adapt its legacy model to new technology and expansion goals.

Clients and partners of B&P Advertising should prepare for potential changes in the firm's service offerings as new investments in technology and training begin. Business leaders should monitor how the agency's expansion into new sectors affects its current client capacity and market positioning.

The takeaway

The transition highlights the importance of institutional succession planning when founding partners seek to reduce their operational load. Operators should evaluate their internal training budgets and technology stacks as they prepare to scale services for new business sectors.