B&P Hires Veteran Media Sales Leader as Growth Chief
Las Vegas businesses buying agency services should watch how new growth leadership shapes account teams and campaign offerings.
Updated on Nov. 3, 2026 in Advertising
Las Vegas-based advertising, media and public relations agency B&P has hired Elaine Burns Luther as chief growth officer, as the firm marks its 25th year in business. The hire brings more than 25 years of advertising sales and marketing experience to a agency serving hospitality, gaming, education, healthcare and real estate clients.
Why it matters
Agencies in competitive markets like Las Vegas often add growth-focused leadership when they seek to expand client accounts and refine multi-channel campaign offerings. A leadership appointment tied to sales and client development signals where the firm is directing its resources during its anniversary year.
Elaine Burns Luther brings more than 25 years of advertising sales and marketing experience, including 25-plus years at CBS/Entercom/Audacy in Las Vegas, to B&P as it marks 25 years in business. Her prior role managing sales staff for eight radio stations at Lotus Broadcasting gives the appointment a radio and media-sales background.
The players
B&P
A full-service advertising, media and public relations agency based in Las Vegas, serving clients in hospitality, gaming, education, healthcare and real estate.
Elaine Burns Luther
A longtime advertising and marketing executive with more than 25 years in sales and client development, previously at Lotus Broadcasting and CBS/Entercom/Audacy.
The details
At Lotus Broadcasting, Luther served as general sales manager, managing the sales staff across eight stations, maintaining station relationships and securing new clients. She has developed and executed multi-channel campaign strategies, a skill set that aligns with B&P's full-service model spanning advertising, media and public relations. Luther is a Salem State University alumna.
Timeline
Article announcing Luther's hire at B&P published November 2, 2026.
B&P celebrates its 25th anniversary in 2026 alongside the new leadership appointment.
Market Landscape
Las Vegas's broadcast sector has consolidated under groups such as Lotus Broadcasting and CBS/Entercom/Audacy, leaving experienced radio sales professionals to move toward agency work. Luther's path from station-group sales management into agency growth leadership follows that pattern.
Local businesses in hospitality, gaming, education, healthcare and real estate that work with Las Vegas agencies may see shifts in account teams as agencies reorganize around growth leadership. Operators reviewing agency relationships should track how new leadership affects service scope and pricing during the firm's anniversary year.
The takeaway
Agency leadership hires focused on sales and client growth often signal changes in how firms pursue new accounts and package services. Operators who rely on agencies should ask current partners how growth leadership changes will affect account management and reporting.
Further reading
For more on how agencies are restructuring their sales and client-growth teams, explore Advertising coverage on We are Main Street.
More information
Review the services and client work of B&P directly on the agency's website.
Source note: This article includes information reported by Nevada Business Magazine.
